The Open University of Israel
name

Sarit Moldovan

Department of Management and Economics

Updated: November 2015
 

Personal

Address:
Department of Management and Economics
The Open University of Israel
The Dorothy de Rothschild Campus
1 University Road, P.O.B. 808
Raanana 4353701, Israel

Tel: 972-9-7781934

E-mail: saritmo@openu.ac.il

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Education

2002 – 2007 PhD, The Hebrew University of Jerusalem
Business Administration– Marketing
Summa cum Laude
2002 – 2007 MBA, Tel Aviv University
Marketing and Strategy-Entrepreneurship concentrations
Magna cum Laude
1999 – 2002 BA, The Hebrew University of Jerusalem
Psychology and Business Administration
Magna cum Laude
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Areas of Interest

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Academic Positions

Oct. 2015 Senior lecturer, Department of Management and Economics, The Open University of Israel
2011 – 2015 Assistant Professor, Faculty of Industrial Engineering and Management, Technion
2007 – 2011 Lecturer, Faculty of Industrial Engineering and Management, Technion
2006 – 2007 Post-Doc Visiting Scholar, Columbia Business School
2005 – 2006 Adjunct Lecturer, Tel Aviv University
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Refereed Publications

Sarit Moldovan and Jacob Goldenberg (2004), “Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions,” Technological Forecasting and Social Change, 71 (5), 425-442.

Sarit Moldovan, Jacob Goldenberg, and Amitava Chattopadhyay (2006), “What Drives Word-of-Mouth? The Roles of Product Originality and Usefulness,” MSI working papers series, report number 06-111.

Jacob Goldenberg, Barak Libai, Sarit Moldovan and Eitan Muller (2007), “The NPV of Bad News,” International Journal of Research in Marketing, 24 (3), 186-200.

Sarit Moldovan, Jacob Goldenberg, and Amitava Chattopadhyay (2011), “The Different Roles of Product Originality and Usefulness in Generating Word of Mouth,” International Journal of Research in Marketing, 28 (2), 109-119.

Sarit Moldovan, Yael Steinhart, and Shlomit Ofen (2015), “Share and Scare: The Communication Dilemma of Early Adopters as a Function of their Need for Uniqueness,” Journal of Consumer Psychology, 25 (1) 1-14.

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Submitted work and work in progress

Sarit Moldovan, Eitan Muller, Yossi Richter, and Elad Yom-Tov, "Social Leadership in Small Groups." Under review.

Meyrav Shoham, Sarit Moldovan, and Yael Steinhart “The Helpful Effect of Not-So-Helpful Reviews.”

Sarit Moldovan, Yael Steinhart, and Donald R. Lehmann, “The Effect of Advertising on Word-of-Mouth.”

Sarit Moldovan, Shaul Oreg and Hen Givol, “Opinion Leadership as a Multi-Dimensional Trait.”

Sarit Moldovan, “Early Adopters: Opinion Leaders or Opinion Keepers.”

Sarit Moldovan, Amitava Chattopadhyay, and Jacob Goldenberg, “The Chasm Phenomenon: Break in Communications or Broadcasting on Different Wavelengths?”

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