- CV (link to file)
- Google Scholar Profile
- Areas of Interest
- Academic Positions
- Refereed Publications
- Submitted work and work in progress
Department of Management and Economics
The Open University of Israel
The Dorothy de Rothschild Campus
1 University Road, P.O.B. 808
Raanana 4353701, Israel
|2002 – 2007||PhD, The Hebrew University of Jerusalem
Business Administration– Marketing
Summa cum Laude
|2002 – 2007||MBA, Tel Aviv University
Marketing and Strategy-Entrepreneurship concentrations
Magna cum Laude
|1999 – 2002||BA, The Hebrew University of Jerusalem
Psychology and Business Administration
Magna cum Laude
Areas of Interest
- Word of mouth communications
- Resistance to innovation
- Consumer types (early adopters, opinion leaders)
- Diffusion of innovations
- Complexity in marketing
|Oct. 2015||Senior lecturer, Department of Management and Economics, The Open University of Israel|
|2011 – 2015||Assistant Professor, Faculty of Industrial Engineering and Management, Technion|
|2007 – 2011||Lecturer, Faculty of Industrial Engineering and Management, Technion|
|2006 – 2007||Post-Doc Visiting Scholar, Columbia Business School|
|2005 – 2006||Adjunct Lecturer, Tel Aviv University|
Sarit Moldovan and Jacob Goldenberg (2004), “Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions,” Technological Forecasting and Social Change, 71 (5), 425-442.
Sarit Moldovan, Jacob Goldenberg, and Amitava Chattopadhyay (2006), “What Drives Word-of-Mouth? The Roles of Product Originality and Usefulness,” MSI working papers series, report number 06-111.
Jacob Goldenberg, Barak Libai, Sarit Moldovan and Eitan Muller (2007), “The NPV of Bad News,” International Journal of Research in Marketing, 24 (3), 186-200.
Sarit Moldovan, Jacob Goldenberg, and Amitava Chattopadhyay (2011), “The Different Roles of Product Originality and Usefulness in Generating Word of Mouth,” International Journal of Research in Marketing, 28 (2), 109-119.
Sarit Moldovan, Yael Steinhart, and Shlomit Ofen (2015), “Share and Scare: The Communication Dilemma of Early Adopters as a Function of their Need for Uniqueness,” Journal of Consumer Psychology, 25 (1) 1-14.
Submitted work and work in progress
Sarit Moldovan, Eitan Muller, Yossi Richter, and Elad Yom-Tov, "Social Leadership in Small Groups." Under review.
Meyrav Shoham, Sarit Moldovan, and Yael Steinhart “The Helpful Effect of Not-So-Helpful Reviews.”
Sarit Moldovan, Yael Steinhart, and Donald R. Lehmann, “The Effect of Advertising on Word-of-Mouth.”
Sarit Moldovan, Shaul Oreg and Hen Givol, “Opinion Leadership as a Multi-Dimensional Trait.”
Sarit Moldovan, “Early Adopters: Opinion Leaders or Opinion Keepers.”
Sarit Moldovan, Amitava Chattopadhyay, and Jacob Goldenberg, “The Chasm Phenomenon: Break in Communications or Broadcasting on Different Wavelengths?”