Edith Shalev is an assistant professor of marketing at the Open University of Israel, Department of Management and Economics.
Her research examines social influences in the marketplace, focusing on social media influencers and their followers in online social networking and review platforms. She is also interested in social status effects in persuasion processes.
Her work has been published in leading journals, such as the Journal of Consumer Research and Journal of Consumer Psychology. She serves on the editorial review board of the Journal of Consumer Psychology.
Prior to joining the Open University of Israel, she was an assistant professor of marketing at the Technion – Israel Institute of Technology, and a visiting scholar at Reichmann University. She holds a Ph.D. in Marketing from New-York University.