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Edith Shalev, Senior Lecturer

Edith Shalev
Contact Info

The Open University of Israel Department of Management and Economics 1 University Road P.O.B. 808 Ra’anana 4353701, Israel
Office:09-7781893 Email:ediths@openu.ac.il

Areas of Interest
  • Consumer psychology
  • Social influence
  • Word of mouth communications

Edith Shalev is an assistant professor of marketing at the Open University of Israel, Department of Management and Economics.
 
Her research examines social influences in the marketplace, focusing on social media influencers and their followers in online social networking and review platforms. She is also interested in social status effects in persuasion processes.
 
Her work has been published in leading journals, such as the Journal of Consumer Research and Journal of Consumer Psychology. She serves on the editorial review board of the Journal of Consumer Psychology.
 
Prior to joining the Open University of Israel, she was an assistant professor of marketing at the Technion – Israel Institute of Technology, and a visiting scholar at Reichmann University. She holds a Ph.D. in Marketing from New-York University.

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Shalev, Edith, Meyrav Shoham, Coby Morvinski, and Ellie J. Kyung (2025), “Search versus Scroll and Consumer Decisions to Follow: The Effect of Platform Type on the Credibility Premium,” forthcoming at the Journal of Consumer Research. 

Shalev, Edith, Sarit Moldovan, and Aronte M. Bennet (2024). Front and Center: When Influencer Allyship Messages Empower the Disadvantaged, Journal of The Association for Consumer Research, 9(4), 390-402. https://doi.org/10.1086/731915

Shalev, E., & Peer, E. (2023). Predicting a win by a small margin: The effect of graphic scaling in published polls on voters' predictions. Journal of Behavioral Decision Making, 36(4). https://doi.org/10.1002/bdm.2339

Roth, Yefim, Ori Plonsky, Edith Shalev, and Ido Erev (2020), “On the Value of Alert Systems and Gentle Rule Enforcement in Addressing Pandemics,” Frontiers in Psychology, Vol 11, 1-8. https://doi.org/10.3389/fpsyg.2020.577743

Shalev, Edith and Rom Y. Schrift, (2018), “Opinion Leaders or Opinion Followers? The Effect of Centrality on Susceptibility to Group Influence,” MSI Working Paper 18-109-05.

Greenleaf, Eric A., Johnson, Eric J., Morwitz, V.G. and Shalev, Edith (2016), "The Price does not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing," Journal of Consumer Psychology, doi: 10.1016/j.jcps.2015.04.006.

Shalev, Edith and Vicki G. Morwitz, (2013), “Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgments,” Journal of Consumer Psychology, Vol 23(2), 220-227. https://doi.org/10.1016/j.jcps.2012.08.002

Shalev, Edith and Vicki G. Morwitz (2012), "Influence via Comparison-Driven Self Evaluation and Restoration: The Case of the Low-Status Influencer," Journal of Consumer Research, Vol 38(5), 964-980. https://doi.org/10.1086/661551