finding highlights the importance of culturally adapted interventions, especially for population groups with unique practices such as the ultra-Orthodox community. The study had several limitations, including a small sample size and a focus on a single community, which limited the generalizability of the findings. Some of the non-significant results may be due to high variability among participants and the limited sample size. Therefore, we recommend expanding the research to include larger and more diverse samples to validate the findings and develop tailored policy recommendations. In the absence of a political opportunity to reinstate the tax, and given the opposition and sense of persecution expressed within the ultraOrthodox community, the findings support the implementation of non-coercive, behavioral tools that preserve individual autonomy and encourage internal motivation for change. Such an approach could lead to a consistent, long-term reduction in SUP use, contributing significantly to environmental protection and public health in Israel. v Roni Lotan, Eyal Peer
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