On February 12, 2019, during the 20th
election campaign to the Israeli parliament (Knesset), Prof. Anat Ben-David
opened a Twitter account that aims to create a public and transparent sponsored
ad archive by collecting screenshots of sponsored political ads, so users can
know who is targeting them and why.
The account first twit says as follows:
Have you come across a sponsored
political ad? Make a screenshot of the ad, and another screenshot of the
information that appears when you click the button next to the ad – "why
am I seeing this ad?". Tag us, send as a private message or send to email@example.com and we will upload
anonymously here. Together we can create a public and transparent sponsored ad
Ultimately the archive encompasses ads
collected from the three 2019-2020 election campaigns.
Meturgatim Archive was
launched in January 2022 with a search engine, data visualizations, and
Description in Hebrew link to PDF.